Case studies

Three books, three different problems, and what changed when each was solved in the right order.

LaunchEmail and newsletter promotion

Callista Arden

1,800reviews, from a start of about 70 sales

Where it started: A new author with about 70 sales, mostly from friends and family, and no experience of book marketing.
What we did: We placed the book in email promotions and reader newsletters suited to its audience. When the first campaign worked, we ran it again.
The result: The book reached 560 reviews after the first campaign, and 1,800 reviews after the second.

CircleBook club campaign

200+reviews in two months

Where it started: A published book with fewer than 30 reviews.
What we did: We found book clubs and reading groups suited to the book, introduced it to their organisers and coordinated the discussions.
The result: The book went from under 30 reviews to more than 200 within two months.

SignalAmazon audit and Goodreads promotion

90+sales in one month

Where it started: A published book that was not reaching the readers it was written for.
What we did: We audited and fixed the book’s Amazon listing, then promoted it to readers on Goodreads.
The result: The book sold more than 90 copies in a single month.

These results describe individual campaigns. Outcomes vary by book, market, timing, platform conditions and execution.

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